The Dominance of King Games: How Candy Crush Saga Remains a Flagship

King Games, the publisher behind the ever-popular match-three game Candy Crush Saga, continues to reign supreme in the world of mobile gaming. Despite being a flagship title for years, King hasn't rested on its laurels, and its live operations team ensures regular updates and in-game events keep the game fresh and exciting.

Since its launch in September 2011, Bubble Witch Saga has consistently been a top-grossing game on app stores, with Candy Crush Saga following suit. The latter needs little introduction, having become a cultural phenomenon with its addictive gameplay and colorful graphics. What's more, King has three games within Facebook's top 10 game apps, including Pet Rescue Saga and Bubble Witch Saga, which boast an impressive 3.2 million and 3.6 million daily active users, respectively.

Candy Crush Saga's appeal lies mainly in its ability to attract women aged 25-55, a key demographic for advertisers. The game has been listed within the top five grossing iPhone and iPad apps in ten of the top markets, according to market research firm AppAnnie.

In terms of advertising, King Games has seen significant success with ad campaigns in its social games, attracting major brands such as Samsung, Procter & Gamble, Macy's, Nestle, and T-Mobile. The company is active on Facebook's mobile network and utilizes various mobile ad networks to market its games.

What's remarkable about King's progress is that it has been able to create the top game on Facebook with a team of just 400 employees – a feat unmatched by its competitor Zynga, which boasts over 3,000 employees. This achievement is all the more impressive considering King's 'play everywhere' strategy, where players can enjoy their games seamlessly across both mobile and social networking platforms.

The title's formula for success lies in its fully social nature, featuring leaderboards, scores, and virtual goods synchronized between platforms. This has helped boost ad revenues from social games by over tenfold in 2012 alone. Candy Crush Saga, which was King's most popular game on Facebook, made the transition to mobile platforms in mid-November, with subsequent tweaks ensuring the perfect blend of gameplay and monetization.

King's strategy involves launching a game or two per month across both web-based and social network platforms. The result is a methodical gain on its competitor Zynga over the past 18 months, with users now playing an astonishing 5 billion game sessions each month – up from 3 billion just months prior.

In conclusion, King Games' dominance in the world of mobile gaming is undeniable, thanks to its continued innovation and dedication to keeping Candy Crush Saga fresh and exciting.

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